Though reflective and educational, NortonsMind.com is technically a company, a sole-proprietorship, which is why it doesn’t have a “.edu” domain suffix. It’s an educational sole-proprietorship that’s actually a milestone in a larger strategy to fund an engineering business that Mike Norton is developing, called Tenka Technology (TT, or Tenka Tech for short).
Norton’s Mind makes money several ways:
- Book sales
- Music sales
- Merchandise sales
- Google Adsense through YouTube Videos
- Affiliate marketing
- Debate competitions
- Online course enrollment
Revenue generated from each of these isn’t spent on fancy cars or video-games; it’s reinvested into Mike's education, his inventions, and thus more content for this website, in a cycle.
In this, Mike technically owns and operates three companies:
- StrataGem Internet Marketing (Active, and profitable)
- Norton’s Mind (Active, but a startup)
- Tenka Tech (Under construction)
StrataGem Internet Marketing funds Norton’s Mind, and Norton’s Mind funds Tenka Tech.
StrataGem is mature; this is where the funding comes from for Norton to feed his family, pay his bills, travel the world, and produce content for this website. He also supplements that income from combining his knowledge about video-games and business to make money in the stock market by analyzing the market, and then investing in the video-game companies that he's able to predict will do well in each fiscal quarter.
Norton’s Mind is fully operational, but still a fledgling.
This website is designed for you to watch the journey as it unfolds, which is the beauty of blogging. Tenka Tech’s goal is to develop solutions such as innovations for the world energy crisis, which is why Norton is raising money for an education in physics, besides what he’s already teaching himself, which will display on this blog as he learns it.
If you’d like to show your support, by all means: buy the T-shirts, books, donate, participate in debate competitions.
Be active in Norton’s Mind; be a part of the journey. You'd essentially be putting someone through college, and funding the research and development of the next solar battery, or something thereabouts.
Why Three Companies?
Mike Norton started free-writing to deal with his psychological issues in his early twenties, a form of self-therapy for processing grief and emotional scars that was the result of both childhood and adulthood trauma. A small portion of his free-writing, when put together, turned into a sellable memoir.
That memoir was then published as Fighting for Redemption.
Most independent authors fail to sell more than 200 copies of their books in their entire lifetime, but Mike was determined to succeed and go beyond that. He kept analyzing in his head why his book wasn't selling at first, which led him to learn not only how to improve his own writing skill over time with revision and practice (including the study of Aristotle's story structure, and works by Joseph Campbell, such as The Hero With A Thousand Faces), but to also learn Internet marketing.
Once he realized how to sell his book (and really any other book) on demand, he realized that his knowledge could be applicable to virtually any business on the face of the earth, not just bookselling. He realized that the patterns for independent bookselling and basically any other business venture in the world were effectively the same, that a book is ultimately a product for sale. The moment any book, from Tolkien's works to J.K. Rowling's, is written with the intent of making money, of convincing a consumer in a store to trade their hard-earned cash for an object that will provide them with education, entertainment, etc. is the moment the writer becomes a sole-proprietor, and they transition out of pure art and into the world of business. He realized that the reason why most writers fail is because they are unable to compartmentalize and switch between the two different modes of thought (when to be an artist versus when to be a businessperson) objectively, and attribute too much of their egos to their work, forgetting that though they may have put their hearts into whatever they've written, what they've written no longer belongs to them the moment anyone trades even a single penny for it...and those consumers deserve a quality product, making it the independent writer's responsibility to invest whatever they need to into making sure that their work is professional and considerate of their target audiences' unique perspectives.
This concept applies to any business in the world, that which would sell any product or service. And with this realization, Mike successfully learned how to make his book a bestseller, but didn't have the funding he needed to build and retain a continuous audience as a following; some people don't need any money to build a following on social media, but this is usually because the markets they create content for already have organic attention and demand, such as those who create video-game channels on YouTube.
However, in Mike's case, because of a combination of algorithmic updates to different channels (e.g. Facebook making organic reach lower for public pages), the difficulty of creating high quality social media content with the limited resources Mike had to work with to counteract the algorithmic updates, the fact that Mike hadn't written a product that fit within a popular niche, and that he wasn't particularly known enough for anyone to be interested in his life memoir to begin with...he was presented with a series of very peculiar hurdles to overcome.
Thus, he came to the conclusion that the people who are able to create and retain audiences on the Internet are usually those who create competitively quality content while riding the wave of awareness and demand.
Mike's exclusive challenge, however, was in generating demand for a product that not only no one had hitherto even known existed, but would need to convince people that his unknown product was even worth their time and money to begin with.
Thus, it was impossible to succeed without extra effort invested into general self-improvement, professionalism, and knowledge of Internet marketing. In consequence, Mike started StrataGem Internet Marketing before he went to college to earn a business degree in Internet marketing.
Mike had the knowledge he needed, but lacked the financial fuel to turn his independent writing career into a profitable venture. There was demand, however, generated by other businesses who needed Mike's skills. This made StrataGem Internet Marketing a valid stepping stone that could become profitable with less money than what it would take to carve out his name in the writing industry without the backing of a traditional publisher.
But now? Companies from all over the world (from China, to Australia, to Canada, to Iran) contract Mike to develop their business and marketing strategies, manage their social media campaigns, and program their websites, all of which he is able to do from his laptop, which is why he's able to travel the world. Some foreign companies don't speak English well, which is another motivational reason for Mike to study linguistics. He specializes in analyzing different world cultures, customer psychologies, and developing engaging content (both written, graphic, and videographic) that stimulates their first system of neurological processing (ref. neuro-marketing), and breaking into those audiences with guerrilla marketing, having taught himself much about neuroscience and psychology. He's also his own voice actor for his commercials, script writer, and copywriter, and occasionally acts as a male model for his own products when appropriate (such as the banner for the e-mail signup). Combining this knowledge with that of which he taught himself about economics, he became a 5-star professional strategist with extensive work experience who was able to sustain himself and his family before he even graduated college.
He didn't actually need to go to college on a personal level, but he acknowledged that some kind of third-party accreditation would make it easier for clients to trust him: social proof.
Mike began gaining the funding he needed from exchanging his expertise to businesses in exchange for coin, working his way from the ground up as he worked a second job as an English teacher in China. Any profit he made was then reinvested to fund Norton's Mind, simply because he made a promise to himself to do so. He could have actually just skipped Norton's Mind and used StrataGem to fund Tenka Tech, but to him, it was a matter of principle: He first set out to be a writer, and he was not going to stop or move on to the next life goal until he accomplished exactly that, even if it meant isolating himself from people in order to build the skills he needed to do so.
Mike takes a hardline against selling harmful narcotics, which was the easier path considering the initial environment from which he came, because drug dealing is what got his father killed. Mike hopes that Fighting For Redemption, as well as the example he sets now with his three companies, inspires others to find other legal and sustainable solutions to getting out of poverty and building stable families.
Ergo, he now owns three companies, and the only person on the planet who is allowed to give him orders is...well...his wife. His memoir has sold thousands of copies, and hit the #1 bestsellers rank in its respective category over 5 times since its initial publication, and now he's looking to accomplish even more with the skills that he's built over what has so far been his short 28 years of life.
If you'd like to check out Mike Norton's LinkedIn profile, click here.
Donate to Norton's Mind!
There are two ways to donate to Norton's Mind: manually one time, and automatically on a monthly basis.
Your donation will go to funding and furthering Mike Norton's education, which leads to better content for this website, new equipment, as well as the research & development of new inventions.
If you'd like to donate, see below:
Become An Investor For Tenka Tech!
With a wealth of acquired business knowledge and several years of experience as an independent entrepreneur, Mike Norton believes that a practical invention is one that solves a real-world problem, while a sound innovation is one that improves the efficiency of any given solution that already exists.
Mike Norton has proven that he has the willpower needed to cross the finish line, the intelligence needed to build a sustainably profitable business with minimal resources, and the methodical patience needed to delay instant gratification long enough to win the long-term game. He's a certified and experienced Internet marketing strategist with multiple 5-star reviews from other companies who trust him, as well as a product developer with skills ranging from website and computer programming, graphic design, musical composition, mechanical engineering, and more.
This means that not only can he design and build his inventions, he knows how to analyze the markets needed to sell them, as well.
If you're looking to go beyond merely donating to Norton's Mind, but are actually looking to share in the profits of Tenka Tech, contact him to set up a meeting.
Ready to find out more?
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