A journey of self-actualization.

On Defeating Great Odds

I always find it difficult to accept compliments from others pertaining to how I’ve beaten odds in life, whenever people give them.

I always find it difficult to accept compliments from others pertaining to how I’ve beaten odds in life, whenever people give them. I feel as if I don’t deserve those compliments, because I know the odds before me have never actually existed, for me to have been beaten them, in the first place.

Statistics are nothing more than topical data points others have kept track of, marking how others have failed. You can look at each data point as an excuse not to try; or, you can look at each data point as a shoulder to stand on and propel yourself from, into your ambitions, more intelligently than the person who failed before you.

It’s in how you choose to perceive and define what “odds” are and mean; for statistics make the mathematical house of illusions. When you realize that, by becoming self-aware of the power of what you choose to perceive or not, you come to the conclusion of how there really is no spoon. It’s not the statistics that are bending; it’s you.

Whenever you want to do something great in life, reverse engineer why the odds are the way they are at the micro level of each data point, entertaining even explanations that greatly hurt your own feelings (such as the concept of genetic inferiority).

Once you do that, you can develop the best approach for you, considering self-awareness of your individual strengths and weaknesses. The approach that takes into consideration why the odds are the way that they are is the one that defeats the odds from its very conception.

…because all you have to do is understand the fullest picture you can of why the odds are the way that they are, in the first place.

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Preview of Fighting for Redemption (Chapter 1)

As posted, Fighting for Redemption is being rewritten once more. It’s finally found its target audience. I’ve recently typed a Facebook post: Fighting For Redemption 1 These words are not…

As posted, Fighting for Redemption is being rewritten once more. It’s finally found its target audience.

I’ve recently typed a Facebook post:


Fighting For Redemption

1

These words are not my own.

I am the mind that has thought them. The signature of their pattern belongs to me.

However, the nature of their vibrations does not.

I listen to the sounds of the vowels that reverberate from my mouth. The thud and cut of the consonants within my mind’s voice.

…and yet, none of them are my own.

They came from someone else. A person who passed them to another, and another, and then some.

Over generations, over time. Between wars, at the exchange of love and loss.

You see, I was born in a cycle. A very specific cycle in which I had no place or stable identity.

You may not understand what I mean when I say these words now in this moment…but you will.

A man kills another. A woman compromises herself in the pressures of the aftermath.

My story is not unique.

Bards have sung tales of it. Tomes read of it in their archaic verbosity. Even cave paintings bare some semblance.

It is a story that transcends skin color, and exists in some form or another throughout all humanity. My story is one that repeats. Not even once in a lifetime, but by the moment.

As you read these very words, there is a boy, alone.

Somewhere in the world.

He is wondering what his father would have told him. What would have been different had things played out differently.

He is wondering about what he hasn’t learned. What inheritance of wisdom consequence has denied him.

Because wisdom is acquirable. And as it is acquirable, it is transferable. It is a unique kind of knowledge that comes most at a price. The price is time. Life. Pain. Sorrow. Shame. Sacrifice.

The price for wisdom is what you cannot return.

It is more valuable than gold or silver. It is more powerful than the sharpest sword, even if wielded by a thousand soldiers.

For without wisdom, you can start life with all the riches in the world, only to lose it all on a whim. But, with wisdom, you can gain, lose, and regain all the wealth in the world countless times over.

With wisdom, you can command the thousand soldiers. It is the reason why the sharpest swords are meaningless if wisdom would win the war before it even starts. What need is there for the warrior to unsheathe it, otherwise?

Though, that is not to say that wisdom would lead one to lack the will to defend oneself.

A means of transferring that wisdom creates a platform on which posterity can stand. To not make the same mistakes as those who came before. To be better than their father, and his father before him.

Such a medium enables the son to learn in two years what it took his grandfather eighty. And what that son thereafter takes eighty years to learn, you can learn in four.

If you pay attention, you could gain 160 years of wisdom in only four. Contained in just a few stories. A few hours behind the pull of a bow with an arrow before it releases toward the doe. The tug of a line before the fish breaks the surface.

It is a ladder that forms, generation to generation. And each rung is an inheritance.

The boy knows that he is lacking. But, there is nothing he can do. Without guidance, he must rely on instinct. His mother will tell him what she knows to be true about the world, but what she knows is never the full story.

Meanwhile, to him, at that age, she is a goddess. At least, in the beginning. What she says is law. And even if all the world would disagree with her, it is all the world that is wrong, in his eyes, not her.

Loyal and loving, naive and resolute, that boy would fight all the world for her. Thus, a special bond forms between them that no one can quite replace.

However, the problem is that she is not actually a goddess. She is not immortal; she is a woman. One may put her on a pedestal for her care and struggle.

But, at the end of the day, she is still human. Just as human as his father was. Just as flawed. Just as scared, trembling, and unsure.

Unsure of what a man is or should be, for her and their tribe.

She is insecure, and so, she must switch her thighs a little harder. She must wear her hair a little longer. Her makeup a little thicker.

She must project power and control, even though she is crying inside. Barely surviving in a world forged by men that judge her on a whim.

She must be perfect at all times. If not for anyone, than for her boy, who is watching from afar. She loves the way he admires her. He looks at her in the way that no man does.

She sees how he sees greatness within her that transcends the crow’s feet she covers up.

She would do anything to keep that. His face, just like that. Forever.

But, she can’t. And deep down, she knows it.

It’s only a matter of time before the boy begins to grow. Away from her, and into the world.

He will soon notice how the world responds to all he didn’t learn. All that she couldn’t teach him that his father could have.

He will reference the sum of her teachings. But, he will eventually come to realize that not everything adds up.

And as he begins to think, his admiration for her will fade.

In fact, his feelings may not only wane, but reverse.

He may come to resent her for being a cruel goddess who didn’t teach him what his father could. Who raised him unprepared.

For if she were truly infallible, then his suffering must be by her mandate. Like the wise Epicurus, he will question:

Is mother willing to prevent my suffering but not able? Then, she is not omnipotent.

Is she able, but not willing? Then, she is malevolent.

Is she both able and willing? Then, whence cometh my pain?

Is she neither able, nor willing?

…then, why call her mother?


What are your thoughts on how it begins?

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How I’m Building A Million Dollar Marketing Firm: Scaling The Company

This article is the continuation of a series. Make sure you read the article before this one. Several articles ago, I outlined three different critical weaknesses. These will cripple me…

This article is the continuation of a series. Make sure you read the article before this one.

Several articles ago, I outlined three different critical weaknesses. These will cripple me if I don’t master them:

  • My psychological weaknesses
  • Branding
  • Scalable business processes

I’ve already touched on my psychological weaknesses, as well as my branding. In this article, I’m going to explain how I’m scaling.

How I Started

So, for the first four years, I was taking direct contracts. This both brought in money and served my long-term branding.

I started with small single jobs. One at a time.

Then, I started taking larger contracts. Some of them corporate.

Those contracts served my long-term branding. This is because once you get a 5-star review, it’s yours forever.

People see it; it makes it much easier for them to trust you. And when they trust you, they buy from you.

It doesn’t matter what it is that they buy. In this case, it would be my skills as a marketing strategist.

But, the same pattern could apply to any conceivable product or service.

The problem I’ve faced up until this point, though, has been how many clients I can take at one time. I touched a bit on why I need to be the face of my marketing firm.

Why Scaling Is Critical

There are only so many hours in the day. And because most clients demand that it’s me who works on their businesses, I can only delegate but so much.

The client is speaking to me because of my branding. They may know that I have a team, sure.

But, it’s me they trust. It’s me that caught their attention enough for them to offer the contract.

And if it’s me they think they’re contracting with, I can’t delegate everything off. If I delegate all the work, then it’s not really me that’s serving the contract.

I would have taken the contract under false pretenses. It’s a form of false advertising.

So, this means that, no matter what, I have to be hands-on with the work myself. To some degree or another.

Some clients allow me full use of my team while contracted with them. Some don’t.

Thus, no matter what I do at this business stage, there is always a cap of how much revenue I can bring in at any one time. It’s based on how many hours I can devote to each client per week.

And each have their own respective needs.

Reaching The Next Level

For four years I considered different ways of reaching the million-dollar mark. No matter how I did the math, there was just no way I was going to be able to take on enough singular contracts.

Even if I jacked up my rates, I would be able to make over six figures per year. But, I wouldn’t make millions per year.

In theory, I could just promote my Upwork profile. I already receive about 15 or more job invites per week.

So, whether I’m able to get the conversions isn’t the problem. It’s how many can I handle at one time before I implode from the stress?

I knew that it was possible. But, it’s a puzzle, and a damned difficult one.

Thinking Differently

I realized that I had to change my perspective.

First, I had to let go of the fact that I could only work on but so many clients at one time. Even if I had jacked up my rates.

I am not scalable. A business is scalable, but I am not.

Thus, it’s natural to have a salary cap while working in this manner, trading my personal time for money.

So, there’s that.

But, there are other means of pulling in passive income with the same branding.

Not everyone can afford me at $60+ per hour to work on their individual contracts. Yet, they do indeed desire my skills.

They need my skills.

Considering Price Points

So, what about those people? Do I just blow them off?

Or, can I make them a different offer respective to their price point? By “price point,” I mean what they can afford.

Only a small percentage of the population can afford a $100 per hour marketing strategist.

Only a little larger percentage can afford a $60.

More can afford a $20. But, would you really want a strategist that only charges $20 per hour?

I wouldn’t recommend it, unless you can tell that they’re new but with impressive ideas.

Though, always keep in mind that ideas are one thing; experience is another.

You get what you pay for in the marketing industry, most times.

Think about that for a second. A good marketing strategist can make a business untold amounts of money.

If you are an experienced strategist, you’re not going to settle for anything under $40.

Why? Because there are far more startups than marketing strategists in the world.

Dreamy-eyed entrepreneurs with big egos are a dime a dozen. Good marketing strategists are not.

How I’m Scaling

So, here are the ways that I’ve thought to scale:

  • Writing books
  • Creating mastermind groups for different niches
  • Constructing online courses
  • Creating marketing software
  • Affiliate endorsements for a percentage of sales

Do you notice what they have in common?

None of them require my full presence.

I can dump a ton of knowledge and experience into a $14.99 book.

A $199 to $2,000 course is just as scalable.

These can reach people at varying budgets. I am not scalable, but different slices of my experience are.

You can also make countless dollars with creating your own marketing software. This would require building an R&D team for my marketing firm, but it can and has been done before by others.

Mastermind groups for different niches don’t need much of my time. Yet, they can hold thousands of members for a much lower monthly price than hiring me full time.

In mastermind groups, entrepreneurs can speak to me directly, but in a scalable way. It’s a class in which I can give advice to multiple people at once.

We can brainstorm ideas. What I say to one person can benefit another.

And everything’s personalized because people are paying for it in a controlled environment.

As the audience I build over time grows, I can then recommend to them the courses, books, etc. of other marketers. I can give my endorsement to my following, for a percentage of proceeds.

That’s affiliate marketing. Something I can make money with, continually, by just a single tweet or Facebook post. Much in the same way that people like Elon Musk make tons of money by just tweeting about a flamethrower.

The Obstacles I Have To Overcome To Scale

There will be many obstacles I’ll meet along the way. I’ll write about them in the next post.

But, in the meantime, do you see any holes in my logic? Do you have any ideas that I might have left out?

Let me know in a comment below.

If you liked this article, read the next one for more. Follow updates on the story of my goals to do so. Leave a comment with your thoughts, and I’ll respond.

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How I’m Building A Million Dollar Marketing Firm: Developing My Branding Strategy

This article is the continuation of a series. Make sure you read the article before this one. In the article before this one, I outlined three different critical weaknesses. These…

This article is the continuation of a series. Make sure you read the article before this one.

In the article before this one, I outlined three different critical weaknesses. These will cripple me if I don’t master them:

  • My psychological weaknesses
  • Branding
  • Scalable business processes

I’ve already touched on my psychological weaknesses. In this article, I’m going to explain my branding strategy.

Developing My Branding Strategy

Let us analyze why Elon Musk can make a simple tweet and make millions of dollars in flamethrower sales.

Branding.

Musk already has a ton of followers who hang on his every word. He’ll literally write on the website that the flamethrowers are “overpriced.” Yet, they’ll buy anything from him anyway because they believe in him.

I’ve written before about an A/B split test that I performed with a prior client of mine. I beat him in conversions because my personal branding was stronger than his.

Why do people continually buy Apple products year after year?

Branding.

Branding is everything.

Therein, to convert the number of people I need to meet my $10 million goal, I need a branding strategy.

What Is Branding?

In a sense, “branding” is reputation. It’s the emotion your name provokes in the minds of those who behold it.

It’s whether people trust and believe in the solution your providing for them. Based on their faith in your name.

Or, your company’s name. It can go either way.

The Scalability Of Branding

If you can get one person to trust you, you can get a thousand. You just have to understand what it is about what you did that got the first person to.

Then, replicate that at scale, such as what would occur with advertising.

I’m starting with the story. I’m leveraging my backstory as the foundation of my branding. The reason why is because my backstory reveals different truths about my strengths.

These strengths mean certain truths about my capabilities as a leader. My capabilities as a leader reflect my ability as an entrepreneur.

And, like a trickle-down effect, my capabilities as an entrepreneur affect conversions. By “conversions,” I mean sales, or whatever it is that I’m trying to accomplish.

The Context Of “Conversion”

For instance, a “conversion,” doesn’t have to be a sale. It could also mean “converting” a person from not trusting me into trusting me.

Context is key when using the term.

Meanwhile, these conversions of trust could apply to anything. It could apply to a customer or client.

But, it can also apply to investors. And that’s what people like Elon Must have done.

The story of how he landed a rocket backwards impresses people. The story of how he didn’t give up inspires people.

He didn’t just build a car company; he created a story that exudes character traits. The proof of these character traits are in his accomplishments.

His accomplishments beget attention (such as from the news), which scales his branding. The amount of people who learn about him and fall in love with the story.

This is the effect and value of international reputation. Of honor.

And then success begets success. One accomplishment leads to x-amount of people who admire and follow the story.

Then, you can tweet out to them about something you’ve built. They’ll buy it, because of your branding. Your story. Their love for you.

That’s how it works.

The more you accomplish, the easier it gets to accomplish. At least, in certain contexts.

Because there is a dark side to it, too. Such as how hard the fall is when you finally fail. Which happens. But, I’ll save that for another post.

My Branding Style

I have written my story.

I have built my honor around what I have been able to accomplish, despite my background.

Then, when people check my Upwork profile, they see the myriad of 5-star reviews. They see the certifications, the degrees.

This leads them to giving me a try, despite the international reputation of being black. My personal branding, as an individual, trumps many hurdles.

Clients speak to me in interviews. They get a feel for the kind of person I am.

They respect where I am despite where I’ve come from. And this leads to opportunities to succeed.

…and then, success begets success.

I’m just at a far lower level than people like Elon Musk. However, the pattern is the same.

Same pattern. Different league.

And it works.

What I Need To Do

I’ve established the foundation of my branding. This website helps with that. Since you’re reading this, my branding has reached you to a certain extent.

Even if you don’t follow me, you’ll have at least touched some base with who I am.

A percentage of people reading this will convert, and another percentage won’t.

To reach the leagues of people like Musk, Neil Patel, Alex Becker, etc. I need to promote myself harder.

At least, at the time I’ve written this post.

The value is here. I’ve completed the hardest part. On either this site or the website of my marketing firm.

What’s left is promotion, such as (but not limited to) the following:

  • Paying for ads.
  • Earning backlinks from different websites.
  • Getting news coverage.
  • Convincing influencers to support me.

And there are different ways to go about doing this. I’ll post my branding strategy in a later post.

Do you see any holes in my logic? Leave a comment below to let me know.

If you liked this article, read more as I update this blog while I accomplish my goals.

Be sure to read the next one in the series.

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